projects
Tiktok
LEAP London
Client
Tiktok
Safeguarding 750 million monthly users is a huge responsibility. We were tasked with creating 9 animations to explain Tiktok’s safety and data protection features, with the objective of reassuring viewers that they and their loved ones are safe on the app.
Agency
Breaking these topics into 9 videos gives this project the key advantage of modularity. Updated features or underperforming videos can be more easily swapped in and out further down the timeline.
We used vibrant colors and geometric shapes to both improve accessibility and to align with the brand’s messaging, as a platform that celebrates diversity and creativity.
Storyboard
Styleframe
Animation
storyboards / illustration / animation